I love you because…
… you satisfy me. When I want to gift something, I customize it.
… you make me stand out. Want to wear it special every time, I customize it.
… you are not new but you make me feel new every time. From food to fashion. You are everywhere.
This is how powerful human psychology is that works behind the success of customized products.
Mckinsey and company note that “today’s personalization leaders have found proven ways to drive 5 to 10 percent increase in revenue (2021) and 10 to 30 percent increase in marketing-spend efficiency.”
There is a fine line between personalized and customized but here I take both the terms together as both work for the fulfillment of individual choices and preferences. There’s only a slight difference in the methodologies of both.
I am a bit choosy. I want to use the term customization as it is more popular among the audience.
What Is A Customization Strategy?
Anything, any product whether it is physical or digital, its sale defines its value. For sale, you should get the customer. Ultimately your target audience is your asset, no matter how big or small a businessman you are.
We all run after our customers. So, it is a CUSTOMER-FOCUS STRATEGY, where a user has a scope to create or modify the products according to their own needs and preferences.
How powerful is the customer in these times! It is not what the producer produces, the consumer has but it is now what consumers want, produce that, if you have to sustain in this competition.
Don’t you find me talking like Karl Marx? Who criticized the power of centralization in the hands of capitalists. But it is not like that. This is the 21st century. And this is the TIME TO CHOOSE, TIME TO EXPRESS. THIS IS TIME TO COMPETE. Are you searching for the path to stand out? CUSTOMIZE.
Why Do You Need Product Customization?
This is a practice that will help in maintaining the customer’s trust in you. How happy and loyal your customers would be when you give them the authority to customize your products according to their desires.
For example, Nike By You provides the customers to design the exact shoe size, color, design everything on their own. The Dresshirt, a fashion company allows their customers to upload custom art on their shirts.
And let me tell you, the idea is working and is generating sales and profits for such brands. The psychology here is simple. People crave ‘ Personalized Experiences.’ This term works so well in the market as it makes people (the customers) feel so worthy that their choices were accepted.
Globalization, and the rise of individualism, brought forth the preferences to stand out. According to The Deloitte Consumer Review, more than 50% of consumers showed interest in purchasing customized products for themselves and their friends and family.
The simple reason behind this growth is the creativity that consumers can show and feel pride that their choices are liked by others so much.
According to an article published in Forbes, The future of Small and Medium Business(SMB) Retail is custom and personalized products. For SMBs, the biggest challenge is to prove them outstanding in the market, customization is a magical tool here.
Pandemic increased the number of people opting for online shopping. It has accelerated shopping by roughly five years. The evolution of human society is in such a way in this era of technology that everyone is having lots of unique desires, experimental in lifestyle, changed spending habits and clear thoughts…
What do they want? Self-pampering is a priority in the contemporary world. And customization is an all-time trending concept of the present generation.
Dear Business people, this is just the start. In further chapters, I will show some practical aspects of how customization can provide sustainability to your business.
CONCLUSION
The risk or probability of returning the customized products, once sold, is very low. It is even helpful in increasing your customer loyalty.
I love you because… you SEAL THE DEAL.So… I Customize.
So Guys… This is all for this post. I feel good and motivated if you show interest in me.Cheers,
Deepti